I'm all for publicity stunts, but I think Lionsgate Films was about to cross the barriers of good taste.
Tyler Perry's Madea Goes to Jail will be released soon. As part of their marketing for the movie, the film studio issued a press release this morning asking for people to show up and stage a mock protest in favor of Madea's release (note, the rally was cancelled this afternoon due to inclement weather). The "protest" was set to happen at 7:30am tomorrow at the intersection of Beacon and Park Streets, with the Fox morning news expected to pick up the story.
That intersection, however, is also where the Robert Gould Shaw Memorial and the Statehouse are. Think about it. Is that really an appropriate location for this kind of publicity stunt? The soldiers from the Massachusetts 54th Regiment (which are featured in the Shaw Memorial) would be spinning in their graves. I also wouldn't be surprised if anyone who's ever protested for civil, marriage, or other rights in front of the Statehouse might feel that Lionsgate is taking an important and powerful local symbol and reducing it to crass commercialism. Besides that, I would hate to think that Deval Patrick, Gloria Fox, or any of the other Black legislators would show up - purposely or accidentally - to add an air of officialty to the event.
Again, I'm all for publicity stunts. But, Lionsgate, please consider the context a little more next time. Yes, Fox news has a studio at that corner. But they could just as easily walk down to Park Street if the rally were there. Or even City Hall. I'm just sayin'.
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